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6/27/08 - Current Analysis
clients (and journalists with press accounts) have access to reports and
competitive assessments on mobile devices through the new Current Analysis
Wireless Portal, which also includes pricing, availability, and trending data.
Some of my recent reports include analysis on
How To Compete with the iPhone 3G, a Competitive Update on the
Samsung Instinct at Sprint, and Product Assessments on
Palm's Centro at Verizon Wireless,
LG's Decoy,
Sony Ericsson's W580i. Earlier in the month Brad Akyuz wrote a Competitive Update on
the steep price drop on LG's Voyager, and I covered
Motorola's Z9,
Pantech's Breeze,
Nokia's 5310 XpressMusic,
Verizon Wireless joining LiMo, and
RIM's BlackBerry Bold launch.
I'm updating the Market Assessment of the overall consumer handset market (it
gets updated every six months); the Company Assessment of Apple will hopefully
be completed next month.
I am holding off on a formal report on the Nokia-Symbian
Foundation news while I finish up end-of-quarter work, but expect to cover it as
part of an upcoming report on the state of mobile operating systems.
I
finally published a review on
Logitech's VX Nano
travel mouse earlier this month; I wrote it so long ago that I had to update it, and it now
includes a sidebar on Apple's MacBook Air and Mighty Mouse. While we're talking
accessories, I have an
iPhone case roundup published over at LiveDigitally.com.
Product Reviews
RCR Wireless "Analyst Angle" (2007)
As part of a rotating group of analyst contributors I was asked to write a column for RCR Wireless:
 | Column #11:
LG Voyager Arrives Just In Time for Black Friday (November 26,
2007) - Apple’s iPhone has everyone scrambling to compete, not just because of
a single high-end product at one carrier, but also because Apple has shifted
consumer attention away from just style and towards providing a differentiated
experience. |
| Column #10:
Is $99 The New $49 This Holiday Season? (October
29, 2007) - In addition to analytical research, Current Analysis has
reams of data tracking pricing, promotions and availability for every handset
in the U.S., and around this time each year, I write a report about holiday
pricing trends... |
| Column #9 (for CTIA Show Daily):
When is enough, enough? (October 23, 2007) - The title for
the fall CTIA show is “Wireless IT & Entertainment,” which seems like a
contradiction until you look at some smartphones today: Research In Motion
Ltd. has added 2-megapixel cameras and media players to its BlackBerry line,
Apple Inc... |
| Column #8:
The Apple MVNO (October 1, 2007) - In my last column I
discussed the challenges of MVNOs and how different handset strategies play
into the business model. But I left one MVNO out. As of last week it became
clear that Apple is also an MVNO, provided you stretch the definition of the
term a little—but only a little... |
| Column #7:
MVNO Handset Strategy September 4, 2007 |
| Column #6:
Open Access Does Not Mean Open Season for Device Vendors, August 6,
2007 |
| Column #5:
God Bless America, Land of the Free Phone, July 9, 2007 |
| Column #4:
iPhone Impact, June 11, 2007 |
| Column #3:
An analyst’s travelogue down New York’s Fifth Avenue was posted May
14, 2007. |
| Column #2:
The Importance of Functional Branding, April 16, 2007. The column was
based on a longer Advisory Report that was turned into a Spotlight (see
below). |
| Column #1
Targeting Device-centric Consumers, March 19, 2007, was published just
before CTIA (it also appeared in RCR's CTIA Show Daily on Day 2) and discusses how to
segment the market to target different types of users. Musicphones are the
highlighted example, though the segmentation works for several other categories.
(The "upcoming" musicphone I allude to in the article is Samsung's UpStage for
Sprint, which I was not allowed to discuss prior to its launch.) |
Current Analysis Spotlights (2005 - 2007)
Most of my reports on mobile devices are for Current Analysis clients only;
however, Current Analysis Spotlights was a report format that was free for all.
The
Spotlights page here on Greengart.com has excerpts and
links to all my Spotlight reports. Here are the opening sections of the final
two:
The
Importance of Functional Branding, April 16,
2007 (Note: a shorter version of this report also appeared as my RCR Wireless
Analyst Angle column)
I’m a mobile
devices analyst, and I test literally hundreds of gadgets a year. I change
phones at least weekly and sometimes more frequently than that (playing with
toys is a tough way to make a living, but someone has to do it). However,
convincing my wife to “upgrade” is a lesson in how much of the real world
works. [click title to read
full report]
I left CES early – very, very
early – this morning to head up to San Francisco and attend Steve Jobs’ keynote
at MacWorld. I was also able to ask Apple questions afterwards and
all-too-briefly use an iPhone myself, an experience that greatly colors my
analysis. Here are some first impressions. A full report will follow... [click
title to read full report]
AskAvi Columns (2001 - 2004)
I spent most of the 1990's in marketing and product management; while I was
still at Intel I began writing weekly columns on consumer electronics. Those
AskAvi columns are archived here.
Current Analysis
Spotlights are copyright Current Analysis, Inc. and are reprinted with
permission. All submissions to Greengart.com become the property of Greengart.com.
For AskAvi submissions, Greengart.com retains all copyrights to both the questions and answers
- don't send
us anything you intend to copyright or patent. Not all submissions will be
answered.
© 2002-2006 Avi Greengart
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