Avi Greengart is the Research Director for Consumer Devices at Current Analysis (Mobile Phones, Connected Devices, and Digital Home). He also regularly writes for Slashgear, sporadically blogs at Home Theater View and Tweets far too often as @greengartAvi's expertise lies in understanding consumer electronics marketing, consumer behavior, and technology adoption patterns: where new technologies meet the mass market. 

 

 

RCR Wireless "Analyst Angle" (2007)

As part of a rotating group of analyst contributors I was asked to write a column for RCR Wireless:

bulletColumn #11: LG Voyager Arrives Just In Time for Black Friday (November 26, 2007) - Apple’s iPhone has everyone scrambling to compete, not just because of a single high-end product at one carrier, but also because Apple has shifted consumer attention away from just style and towards providing a differentiated experience.
bulletColumn #10: Is $99 The New $49 This Holiday Season? (October 29, 2007) - In addition to analytical research, Current Analysis has reams of data tracking pricing, promotions and availability for every handset in the U.S., and around this time each year, I write a report about holiday pricing trends...
bulletColumn #9 (for CTIA Show Daily): When is enough, enough? (October 23, 2007) - The title for the fall CTIA show is “Wireless IT & Entertainment,” which seems like a contradiction until you look at some smartphones today: Research In Motion Ltd. has added 2-megapixel cameras and media players to its BlackBerry line, Apple Inc...
bulletColumn #8: The Apple MVNO (October 1, 2007) - In my last column I discussed the challenges of MVNOs and how different handset strategies play into the business model. But I left one MVNO out. As of last week it became clear that Apple is also an MVNO, provided you stretch the definition of the term a little—but only a little...
bulletColumn #7: MVNO Handset Strategy September 4, 2007
bulletColumn #6: Open Access Does Not Mean Open Season for Device Vendors, August 6, 2007
bulletColumn #5: God Bless America, Land of the Free Phone, July 9, 2007
bulletColumn #4: iPhone Impact, June 11, 2007
bulletColumn #3: An analyst’s travelogue down New York’s Fifth Avenue was posted May 14, 2007.
bulletColumn #2: The Importance of Functional Branding, April 16, 2007. The column was based on a longer Advisory Report that was turned into a Spotlight (see below).
bulletColumn #1 Targeting Device-centric Consumers, March 19, 2007, was published just before CTIA (it also appeared in RCR's CTIA Show Daily on Day 2) and discusses how to segment the market to target different types of users. Musicphones are the highlighted example, though the segmentation works for several other categories. (The "upcoming" musicphone I allude to in the article is Samsung's UpStage for Sprint, which I was not allowed to discuss prior to its launch.)